With so many people, businesses, and communities affected, businesses have all kinds of reasons: to announce disruptions to expected service and provide helpful workarounds, to reassure customers about health and safety precautions, to communicate business continuity plans, and to express solidarity with their audience and community. Ideally, they do it to be useful to their audiences.
But could painstaking descriptions of the steps your brand is taking to protect the community come off as pointless or opportunistic? Sure. Are there also risks for saying nothing? Absolutely.
If you’re going to say something, make it matter. That’s at the heart of all content marketing – create content that your audience would find relevant and that is relevant to your brand. Deliver it when your audience members want or need it, where they want it, at the right frequency.
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Post time: Jun-06-2020